SaaS Financial Model v3.0

The complete financial model template for SaaS startups.



Buy Now – $159

What’s Included


Everything you need to completely model your SaaS Business.

3-year Summary

3-year Summary

3 year projection including key metrics for a SaaS business including Revenue, CoGS, Gross Margin, OpEx, CAC, CLV, ARR, and more.

Income Statement & Cash Flow

Income Statement & Cash Flow

Complete income statement including revenue, COGS, Gross Profit, % Margin, OpEx and EBITDA. Cash flow includes both operating and financing inflow as well as operating outflow.

Revenue Model

Revenue Model

Multi-plan revenue model built specifically for SaaS businesses. Conversions, churn, plan expansion and plan upgrades / downgrades.

Staffing Model

Staffing Model

The included staffing model forecasts headcount growth and related operating expenses including salary, bonuses, benefits and payroll taxes.

Cost Model

Cost Model

SaaS-specific cost model includes both Costs of Goods Sold (COGS) and Operating Expenses (OpEx). All expenses are grouped into the following P&L categories: G&A, R&D, S&M, and COGS.

Beautiful Charts

Beautiful Charts

All of your SaaS metrics visualized including headcount, expenses, revenue, leads, customers, MRR, ARPA, CLV, ARR, EBITDA, and CAC.

SaaS Metrics Visualized


Visualize all of your SaaS metrics with our beautiful pre-built charts. Perfect for investor pitch decks, board meetings and company presentations.

Monthly Costs

Monthly Costs
Expenses, Accounting

Headcount

Headcount
Staffing

Average Revenue per Account

Average Revenue per Account
Revenue

MRR by Pricing Plan

MRR by Pricing Plan
Revenue

Customer Wins & Losses

Customer Wins & Losses
Customer Acquisition

Gross Profit vs OpEx

Gross Profit vs OpEx
Accounting

EBITDA

EBITDA
Accounting

CLV to CAC Ratio

CLV to CAC Ratio
Customer Acquisition

Net New MRR

Net New MRR
Revenue

Annual Run Rate

Annual Run Rate
Accounting

Customer Acquisition Costs (CAC)

Customer Acquisition Costs (CAC)
Customer Acquisition

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV)
Revenue, Accounting

Know Your Numbers.


A strong foundation to tell the financial story of your SaaS startup.

A strong financial model allows you to deeply understand and communicate the fundamentals of your business. Even if you don’t have much revenue or only a few expenses, taking the time to model the assumptions and drivers of your business is a worthy endeavor. A solid financial model can surface shortcomings in your revenue projections or highlight an opportunity to adjust your pricing plans.

As the SaaS business model has matured, investors have come to expect a SaaS financial model to be included along with any pitch deck they may consider. It is expected that founders can speak to key SaaS metrics such as: cost to acquire a customer, customer lifetime value, average contract value, monthly recurring revenue, etc. Additionally, you’ll be expected to know why you’re raising a particular amount of capital (what the business is looking to accomplish) and how you’ll spend the money to achieve these goals. A SaaS financial model is the ideal way to communicate your business plan and can inspire confidence in the founding team. Our template provides a strong foundation upon which to tell the financial story of  your SaaS startup.

100% Open and Unlocked.


Our SaaS model is completely open, with no locked cells or formulas, making it 100% customizable for your business. The template is fully compatible with Microsoft Excel, Google Sheets, and Open Office. For simplicity, we’ve decided to offer our template as a one-time purchase with absolutely no lock-in, monthly subscription or other long-term commitment. Every purchase includes email support and unlimited free updates.

While our financial model is well-suited for most SaaS startups, we know that every business is unique. That’s why we have highlighted all of the model assumptions and made them easily editable. Although we have pre-filled many of these assumption values, we encourage you to customize them for your SaaS business. Configurable model assumptions include things like: staffing costs, office expenses, marketing spend, pricing plans, conversion rates, etc. If you’re ever unsure about how to modify the model, simply shoot us an email. We would love to help.

 

Email Support

We’re Here to Help!


We’ve made our template as intuitive as possible, but every business is different. Rest assured that we’re available to help you throughout the process.

Email us anytime at support@saasmodels.com